Sander van der Woude

Senior Product Designer at MessageBird↗

Previously at Blendle, IENS, Mediamatic.

Presenting initial wireframes for Solutions and ideating with the team at MessageBird

Work

It's not easy to condense over 10 years of work into a couple of use cases, but here is a selection projects that I worked on recently. I've grouped them by employer, but also tagged them with short keywords describing the project. Have fun browsing through a selection of my work:

MessageBird

2017 – now

MessageBird is a Communication Platform as a Service (CPaaS) providing businesses and organizations many ways to communicate with their customers. From SMS to VoIP solutions and every messaging platform imaginable around the world. On top of owning its own infrastructure, there is a big software layer with a broad suite of products that I've worked on.

Flow Builder

Powerful automation application with an easy to use drag & drop interface.

Inbox

Customer service tool providing a unified omnichannel experience.

Solutions

Making the power of Flow Builder even more accessible through a step-by-step interface.

Insights

Powerful automation application with an easy to use drag & drop interface.

data visualization

reporting

data design

Blendle

2015 – 2017

Blendle is an app where you can get your media from multiple sources. In the beginning, it had a pay-per-article business model, much like iTunes, where you could buy a specific interview for €0,70 without having to get a full subscription to that one magazine or newspaper. Later on, they introduced a subscription model for a selection of articles selected by in-house editors and matched to your interests by a machine learning model.

During my time there, I focused on the reading experience for our users; improving the timeline and reader, typographically matching the design of the print media, and improving user engagement.

Timeline improvement

Design Sprint to improve the way content is presented to the user helping them decide what article to read.

design sprint

b2c

content design